Ramadan is about to start, and every year marketers get the same question: Should we adjust our LinkedIn strategy? The short answer? Yes. But not in the way you might think.
Some brands hesitate to post on LinkedIn during Ramadan, unsure of what works. But engagement actually soars during this time.
If done right. The key is to show up with intention, be human, and foster real relationships. It’s not about pushing services. It’s about human content, community and connection.
Why does LinkedIn engagement spike during Ramadan?
LinkedIn’s data shows that brands in MENA are becoming more active during Ramadan, with a 15 per cent increase in company posts compared to the previous year. And audiences? They’re responding:
- 32 million total engagements with Ramadan posts in MENA (2024)
- 39 per cent increase in engagement compared to 2023
- 68 million unique members engaging with Ramadan content
- Community-driven content outperforms sales-driven posts—by a wide margin
What does this tell us? Ramadan isn’t a time to go silent. It’s a golden opportunity for building an authentic presence and brand awareness.
What kind of content works during Ramadan?
I once worked with a CEO who hesitated to post during Ramadan, worried it would feel out of place. But after sharing a simple, personal reflection on what the month meant to him, his post became one of his most engaging of the year.
Why? Because Ramadan is a time for authenticity. People respond to real, human stories.
The brands that win during Ramadan don’t push sales. They lean into storytelling, generosity, and human connection.
Here are two standout examples:
1. Misr Digital Innovation (MDI) – Giving Back
Instead of posting about their products, MDI showcased their team packing food donations. The result? Genuine engagement and stronger brand affinity.
2. Namshi X New Balance – Community-Driven Iftar
Namshi and New Balance hosted a vibrant iftar event, capturing real moments of togetherness. The takeaway is that experiences drive engagement. People resonate with brands that celebrate with them—not just talk at them.
Real goal of Ramadan marketing on LinkedIn?
When Ramadan ends, the conversations shouldn’t. The brands that focused on connection during the month continue to see engagement long after. Ramadan isn’t about quick wins. It’s about long-term brand trust.
So, if you’re expecting immediate ROI, Ramadan might not be the time.
But if your goal is to create a lasting impact, build genuine trust, and reinforce what your brand stands for, this is your moment.
Show up. Add value. Be remembered.
By Svenja Maltzahn, Founder of Sumea Social
