As the holy month of Ramadan fast approaches and businesses once again gear up for a period of heightened consumer activity and engagement, similar questions tend to arise for advertisers.
Should they follow the same trusted formula as previous years when devising their audience and comms strategy? Or is there new information or a growing trend that would require a shift from previous Ramadan strategies? What will never change though, is the desire for advertisers to capture the attention of this region’s audience.
A true connection and message, without it being loosely applied or force fitted, between an advertiser and an audience in this Ramadan, has never been more important. �
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
