As the Holy Month of Ramadan descends upon Saudi Arabia, a profound transformation takes place. It’s a period of heightened spirituality, social connection and cultural celebration, where values of family, togetherness and generosity take centre stage. In addition to its cultural and religious significance, Ramadan has evolved into a critical period for marketers, presenting both unparalleled opportunities and unique challenges in an increasingly complex and evolving media landscape.
TV remains dominant, but streaming is on the rise
Television remains the undisputed heavyweight champion of Ramadan viewing in Saudi Arabia. Over 90 per cent of the population tunes in daily, spending a who
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