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Anup Oommen
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Rafic Saadeh inducted into IAA’s Advertising Hall of Fame

Anup Oommen
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Saadeh, who now has more than 55 years of experience in the advertising industry, was already a trailblazer at a time when the industry was still establishing its identity in the region.

Rafic Saadeh, Founder and Executive Chairman of Horizon HoldingsRafic Saadeh, Founder and Executive Chairman of Horizon Holdings

Rafic Saadeh, Founder and Executive Chairman of Horizon Holdings (Horizon FCB Group), was recently inducted into the prestigious Advertising Hall of Fame by the IAA Lebanon Chapter.

Saadeh, who now has more than 55 years of experience in the advertising industry, was already a trailblazer at a time when the industry was still establishing its identity in the region.

From humble beginnings, he started the journey with his best friend Saad Hijjawi. Beginning with just a single office and one client, Saadeh built Horizon Holdings into a major player, growing it into a thriving enterprise with multiple offices and a team of talented professionals across the MENA region.

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Tags:Advertising Hall of FameBlue BarracudaBPN MENAFuelcontentGolinmenaHorizon FCB GroupHorizon FCB MENAHorizon Holdings.IAAIAA Lebanon ChapterInternational Advertising AssociationMazen JawadNaji BoulosRafic SaadehSaad Hijjawi
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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