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Radio Industry Snapshot: Sunny Ahuja, Fun Asia Network

Sunny Ahuja, head of business, Fun Asia Network

How are advertisers using audio in a new way?
It’s unbelievable how advertisers and brands have evolved through the years; it’s not about ad inventory but inspiring creative campaigns. Experiential marketing through the airwaves has become the primary ask for any brand.
How are people’s listening habits changing?
Entertainment being a core element, we’ve realised that the listeners want to be intrigued and inspired. We created the talk platform that now has people expanding their knowledge as well. What if one could tune in and give a job interview live on radio? We’ve been able to cater to every category of content through unique channels under the FunAsia banner
What role do


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