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Qatar Duty Free celebrates 25th anniversary on 1000 digital screens

Qatar Duty Free celebrates its 25th anniversary with '25 Is Here', led by creative agency BBD Perfect Storm.

Qatar Duty FreeQatar Duty Free celebrates its 25th anniversary with '25 Is Here'

Qatar Duty Free (QDF) has launched a campaign in collaboration with BBD Perfect Storm to celebrate 25 years of operations.

The campaign kicks off a year of celebrations highlighting QDF’s growth and experiences it offers its travellers.

With a hero film, developed in partnership with production company, Resolution Films and featuring CGI development and post production work by Rabid Rat, the campaign aptly depicts a whimsical celebration in the sky.

Complete with a CGI hot air balloon-shaped cake that leads a parade of fellow balloons flying through the sky, each representing the different areas of QDF’s shopping experience. The film concludes with a first-person view transition


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.