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M&C Saatchi launches new campaign for Hamad International Airport

Hamad International Airport, Qatar, has launched a new global campaign celebrating the first anniversary of its orchard indoor tropical garden. 

Running across digital, social and the entire Qatar Airways fleet, the hero film, was conceptualised and developed by M&C Saatchi MENA and produced by Breakout Films. 

Mark Blackmore, Managing Director Doha at M&C Saatchi MENA , said: “A normal airport takes you to the plane. A great airport, like HIA, experientially takes you to another level.”

“Through carefully crafted storytelling and visually stunning cinematography, the film captures the remarkable journey that HIA offers. From the moment the film begins, viewers are transported into a world of luxury, comfort, and unparalleled service.”

Khaled Aylouch, Senior Manager Marketing & Corporate Communications at Hamad International Airport, said: “Wellness embodies a broad quality that we sought to integrate into our marketing campaigns, serving as a distinctive element for travelers at Hamad International Airport. Collaborating with M&C Saatchi, the “ORCHARD” launch campaign adeptly visualized this quality, delivering a vivid representation of the comprehensive experience offered by our world-class travel hub.”

Client: Hamad International Airport, Doha
Creative and Strategy: M&C Saatchi MENA, Doha
Production: BreakOut Films, Dubai
Director: Matthias Zentner