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PureSpectrum appoints Nader Kobeissi to drive expansion in MEA

Kobeissi will spearhead the company’s expansion into one of the world’s fastest-growing and most strategically significant regions for digital research.

PureSpectrum is expanding into the MEA region with the appointment of Nader Kobeissi, a seasoned market research leader.

PureSpectrum, a leading global research marketplace, is expanding into the Middle East and Africa (MEA) region with the appointment of Nader Kobeissi, a seasoned market research leader.
Kobeissi will spearhead the company’s expansion into one of the world’s fastest-growing and most strategically significant regions for digital research.
Kobeissi brings hands-on operational experience, commercial excellence, and deep regional expertise. His leadership unlocks a new chapter for PureSpectrum, strengthening the company’s ability to support clients with local expertise, on-the-ground presence, and trusted access to high-quality audiences across the MEA region.
“PureSpectrum stood out to me


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.