A still from PUMA and Al Hilal’s kit launch campaign, ‘Play for Real’.
To mark the 24-25 season of football, PUMA has unveiled not just a new kit for Al Hilal, but a powerful campaign that speaks to the heart of Saudi football culture.
The campaign, titled Play for Real, isn’t just about celebrating a team; it aims to make a statement to the world that Saudi football is here to stay, with a legacy that runs deep. It also aims to position Al Hilal as a team that focuses on the sport itself.
“PUMA has always been passionate about celebrating the unique cultures of the regions where we have a presence, all w
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