“We’ve got ambition and capability growth and an aggressive new business pipeline,” says Steve Parker from a desk on which a picture of two young children takes pride of place. Surprisingly strong words for a man whose primary concern when considering global relocation was whether his mother could fly over five times a year. Yet when the recorder switches on, the smiling family man steps aside and out comes Steve Parker, the CEO of Publicis Media Middle East – a man with eights markets, 600 people and a tidal wave of change to oversee.
Sitting at the desk formerly occupied by Starcom Mediavest Group (SMG) CEO John Antoniades – who has returned to work in the group’s London hub – P
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