By Gideon Spanier
Arthur Sadoun has claimed Publicis Groupe has “strong fundamentals” as it performed better than expected during the coronavirus slump, particularly in North America, although organic revenue still fell 13% in the second quarter.
Revenues across the first six months of the year dropped 8%, and Sadoun, chief executive of Publicis Groupe, warned it was “premature” to say whether the second half of 2020 would be better or worse.
“Nobody knows what shape recovery might take,” Sadoun told Campaign in an interview.
“So-called experts” have predicted all kinds of “recovery shapes from a V to U to a swoosh to a reverse square root all in the same quarter”, Sadoun said,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
