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Publicis Groupe sponsors MeasureCamp to foster innovation

Publicis Groupe Middle East has sponsored MeasureCamp Dubai, the digital analytics conference.

It reinforces the Groupe’s commitment to fostering innovation and collaboration within the digital and tech domain.

Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, said: “We recognise the pivotal role digital analytics plays in the future of businesses, which is why events like MeasureCamp Dubai hold immense importance. 

“The event will bring together the most passionate data and digital analytics professionals in this region, inspire them and equip them with the knowledge and tools they need to thrive in the data-driven world.”

Inspired by the success of BarCamps and the


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