Publicis Groupe has announced the appointment of Tahaab Rais as its first regional chief strategy officer working across Publicis Groupe agencies for the Middle East & Turkey region.
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Rais is one of the most awarded creative effectiveness leaders in the world, consistently leading agencies to top 10 rankings in the Global Effective Index and WARC Effective 100. In his new role, Rais will be responsible for driving the Groupe’s Power of One strategy, as well as leading integrated strategy across creative, digital, media and co
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