Real estate marketplace portal Property Finder has launched its new brand campaign titled ‘A Home For Every Life’. As the campaign states, Property Finder reiterates its purpose to help homeseekers find their perfect home, whatever their lifestyle.
The campaign was launched on 15 October 2024, with the creative storytelling crafted to work across all earned, owned and paid touch points from digital ads, OOH, social media posts, and traditional media, to the Property Finder website and mobile application. Property Finder even branded its office elevators, ensuring no touchpoint was missed.
UAE residents will see the campaign come to life across billboards and several digital touch points. The campaign is supported by the brand’s informative ‘A Home For Every Life’ Index, which provides a glimpse into lifestyle-categorised homes available on the prop-tech platform.
Speaking exclusively to Campaign Middle East about the brand mandate for the campaign, Sevgi Gur, Chief Marketing Officer at Property Finder, said, “Our consumers are at the heart of everything we do and buying or renting a home is one of the most significant milestones in a person’s life. Through A Home for Every Life campaign we wanted to create an emotional connection with homeseekers across the board, highlighting our deep understanding of the emotional importance of finding the right home for every phase of someone’s life.”
‘A Home For Every Life’ campaign aims to creatively highlight how Property Finder strives to match home seekers with homes that perfectly fit their lifestyles — whether it’s family-oriented, features specific hobbies, or fuels personal passions.
- For dog lovers and paw-parents: The index features a villa with an air conditioned dog house, to help dogs beat the heat from the comfort of its own ‘home’.
- For arts and culture enthusiasts: It offers a villa with art included in the deal alongside hand-painted walls and mosaics.
- For fitness enthusiasts: Property Finder features a villa with a technogym fitness room as well as a villa with an indoor-outdoor jacuzzi built specifically for aqua sports.
- For party lovers: A villa with an underwater sound system is up for grabs.
- For music fans: The brand showcases a villa with four sensory themed gardens and an outdoor karaoke set.
- For fashionistas and luxury lovers: there’s an apartment with Hermes decor along with a villa with branded interiors by Haviland, Hermes, Longhi, Gaggenau, Turri and Adriani Rossi.
Gur told Campaign Middle East, “We believe ‘A Home for Every Life’ promotes a deep understanding of the emotional journey people go through at different life stages, from first-time homebuyers to families upgrading or downsizing to those looking for the extraordinary. Inspired by real life stories and life events, such as a family searching for their first home or an individual finding their dream investment property, we want to show how we support those significant life moments.”
Commenting on the campaign, Ari Kesisoglu, President at Property Finder, said, “The UAE is home to some of the world’s most extraordinary properties and it’s our mission to help people find their ideal home through our trusted, transparent platform, backed by the expertise of SuperAgents, talented team members, and innovative technology.”
The platform’s latest business analytics insights show it has 400,000 properties available and 4,000 SuperAgents on hand to support the home seeking experience.
Sevgi Gur, Chief Marketing Officer at Property Finder, said, “Whether you want a home on a golf course, or a beach as a backyard – the breadth of available options on the Property Finder platform is celebrated through ‘A Home For Every Life’ . Drawing from industry leader interviews, secondary-research and international advisory – we wanted to create a feel for the diversity of interests we cater to, bringing together elements of personal hobbies, professional interests and familial preferences.”
Lifestyle consideration in the home-search journey has become an increasingly significant factor, Property Finder’s platform data indicates.
Over the past three months its ‘Explore Dubai’ option highlights search trends for budget friendly properties and family-friendly communities.
Further to this, homes that offer sustainable living, a sense of luxury and proximity to green spaces are also of interest.
“We expect to see increased engagement across our channels and valuable leads in both rentals and sales. We are confident that this campaign will reflect our market leadership and yield long-term success,” Gur concluded.
CREDITS
- Koto Studio (UK-based): Creative agency, responsible for the ideation and execution of the campaign.
- Mindshare: Global media and marketing agency that handled the offline media rollout, including radio and Out-of-Home activities.
- Weber Shandwick: UAE-based PR and communications agency, which managed the campaign’s announcement to regional media and ensured sustained interest in the story.
