Project Agora brings Maximise Conversions, a new bidding strategy for native ads that automatically optimizes campaigns for performance using artificial intelligence.
With this new AI technology, powered by Project Agora’s tech partner Taboola, advertisers no longer need to manually adjust the CPC of a campaign. They simply set the budget and the algorithm automatically adjusts the CPC to bring as many conversions as possible within the budget. Maximise Conversions has been trained with data signals from a huge global data pool of 600M Daily Active Users, second only to Google and Meta.
Within three months over 50 per cent of global advertisers have already adopted Maximise Conversions
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