Project Agora brings Maximise Conversions, a new bidding strategy for native ads that automatically optimizes campaigns for performance using artificial intelligence.
With this new AI technology, powered by Project Agora’s tech partner Taboola, advertisers no longer need to manually adjust the CPC of a campaign. They simply set the budget and the algorithm automatically adjusts the CPC to bring as many conversions as possible within the budget. Maximise Conversions has been trained with data signals from a huge global data pool of 600M Daily Active Users, second only to Google and Meta.
Within three months over 50 per cent of global advertisers have already adopted Maximise Conversions, including brands such as Hyundai, ERGO, Leica Camera, Peugeot and Opel. With this change in bidding strategy, they have seen up to 110 per cent increase in conversions while holding CPA steady, while many advertisers have also achieved up to 20 per cent CPA reduction. In addition to increasing conversions, Maximise Conversions also makes campaigns more efficient, halving the time in which advertisers reach their optimal results.
Maximise Conversions can be used with or without a set CPA goal. Without a defined CPA target, Maximise Conversions delivers the most conversions possible at the lowest cost, within the daily ad budget. When used with a defined CPA target, it brings as many conversions as possible within the advertiser-defined CPA or lower.
“Maximise Conversions is one of the most rapidly adopted native offerings,” says Nikos Komninos, Managing Director of Project Agora. “The world’s top advertisers are embracing it because it takes the guesswork out of CPC bidding, it clearly produces results, and it is based on AI that is trained with an understanding of their consumers. We’re connecting advertisers with customers quickly and easily, no matter what goal an advertiser has.”
“The sheer scale of data behind Maximise Conversions is what makes it so effective. The AI has been trained on first-party contextual signals from over 9,000 publishers and 600M Daily Active Users, ensuring advertisers using Maximise Conversions have a huge competitive advantage in effectively reaching their customers,” adds Ahmed Zuhair, Senior Media Sales Manager at Project Agora.
