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Shantelle Nagarajan
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Production company Purple Brain evolves in 2025 with grand rebrand

Shantelle Nagarajan
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The CEO and Co-Founder of Purple Brain, Otbah Rayess, reaffirms vision for a new chapter in purposeful storytelling with this rebrand.

purple brainThe Purple Brain launch at Jax.

Purple Brain, the acclaimed Saudi-based production house, has rebranded as a curatorial production house, reaffirming its commitment to storytelling as an art form. This evolution highlights the brand’s dedication to purposeful, timeless narratives crafted with meticulous attention to detail and cultural depth.

“We don’t just create — we curate. This rebrand reflects our philosophy of treating production as a craft, delivering work that resonates with meaning and excellence,” said Otbah Rayess, CEO and Co-Founder of Purple Brain.

Purple Brain launch at Jax
Purple Brain’s new progressive direction debuted at Jax, Diriyah, with a premier cultural event bringing together leading voices in art, media, and production.

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Tags:KSAlaunchOtbah RayessPurple BrainRebrandSaudiFocus
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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