Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Tyra Shakil, Founder and Creative Director, Tyra Creative.
Sarwa: Wealth’s New Look
This is a strong shift in how wealth is represented. Instead of the usual polished, inherited luxury visuals, it puts real investors at the centre, which feels far more relevant today. It’s honest, relatable and builds trust in a category that often feels distant. That’s where it lands. If anything, I’d push it further into storytelling, going deeper into these individuals and
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