The Hanging House's Anam Ahmad (top centre) share's her thoughts on selected campaigns for the edition of the Private View.Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from March is by Anam Ahmad, Founder & Chief Creative Officer, The Hanging House.
RAKTDA: Not a Vacation … Our Vacation
RAK is finally owning its ‘adventure emirate’ identity and I love that. The tone is warm, the humour lands, and it stands apart from its glossier neighbours.
That said, with a line like ‘our vacation,’ I wish we met some of the people from RAK. The campaign stepped into emotion and community but could’ve taken it further. In a world where trav
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
