Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from October is by Hosam Akil, Creative Director at Tarek Nour Communications.
UAE Government Media Office – Bring Your Impossible
This work replaces the ordinary with the extraordinary: a vivid yellow flying taxi. This was more than an installation; it was an unforgettable encounter with the future.
By juxtaposing London’s legacy of tradition with the UAE’s forward-looking ambition, the campaign sets a striking tone. It brilliantly married physical presence with social virality.
A futuristic marvel in my opinion.
STC Play – Every Gamer Has a Place
It’s refreshing to see the breaking of old stereotypes around gamers and a celebration of gaming’s true diversity.
The execution brings this message to life through playful, unexpected visuals that keep viewers engaged, showcasing unique styles and personalities within the gaming community. The message is clear: gaming is for everyone.
Puck – Win Every Moment Together!
The campaign picks the perfect setting against everyday moments, showcasing how moments like breakfast or snack time can become opportunities for fun and connection.
This family-style spot puts a heartwarming yet fun spin on sharing core family moments together. With playful social media films, limited-edition packaging and immersive 3D experiences, Puck and Monopoly position themselves as creators of joyful family moments.
I really appreciate how the brand went all the way bold to shake up the perception of trucks in the Middle East. It challenges the conventional and makes you feel empowered to drive a Ram truck.
The spot does a great job of showcasing the truck’s power and versatility while still gripping the viewer’s attention.
This is an honourable representation of how local athletes are the heroes of their sport within their local communities.
These stories are real, they’re authentic and they celebrate the ones who don’t get to feel like champions every day.
The offering of custom jerseys and mapping their pitches on Google Street View is an admirable way of recognising these admirable athletes, without the fluff.
