Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai shares his thoughts on Campaign ME's Private View in May.Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from April is by Osama Siddiq, Co-Founder & Executive Creative Director, LION Dubai.
VISA – Cash Walla Visa?
The insight is mint. It nails the local lingo without dressing it up in agency-speak. Feels like one of those ideas where you had an amazing insight, and you forced a tech twist and suddenly we’re in science fair territory. Fun to look at, not sure it actually does justice to the insight.
Bridgestone MEA – Lap of Love
Important topic, well-intentioned, but
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