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Campaign Middle East
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Shantelle Nagarajan
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Private View by GymNation’s Rory McEntee

Shantelle Nagarajan
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GymNation's Rory McEntee shares his thoughts on selected 'Work' campaigns for Campaign Middle East's Private View in June.

Rory McEnteePrivate View by Rory McEntee, Chief Marketing Officer, GymNation.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from May is by Rory McEntee, Chief Marketing Officer, GymNation.

talabat x Kitopi: See, Eat, Repeat!
This campaign turned heads and taste buds with a classic combo: low friction, high visibility and irresistible pricing. AED 10 meals? That’s not a promo, that’s culinary clickbait.
By blanketing Dubai with out of home (OOH), hijacking hunger with influencers and removing every barrier to trial, they didn’t just sell meals, they hacked customer acquisition.
Lesson


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Tags:GymNationopinionPrivate ViewreviewsRory McEntee
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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