Nicolaas Van der Merwe, Creative Director at BPG
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
BEKO: BEKO INHERITANCE
“Knives Out” meets “Succession” — simply brilliant! Poised with suspense, character development, and chic set design; this ad draws the viewer in and sets us up for a bit of a laugh. But I believe the fact that they built the creative idea into the actual product sale — A company that believes their products are so amazing that they’ll help your next of kin inherit it. Such a simple gesture builds strong brand affinity.
HEINZ: HEINZ HOURZ
When
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