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Campaign Middle East
العربية
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Shantelle Nagarajan
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Private View by Aramex’s Mike Rich

Shantelle Nagarajan
posted on
Mike Rich, CMO at Aramex

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

Al-Futtaim, Lexus.
Al-Futtaim Lexus: Made Personal
Firstly, I am thrilled that Lexus has chosen to create a localised campaign.
Let’s be candid: Lexus faces a considerable challenge in the UAE, where it has become the preferred car for Uber and Careem. To make consumers feel unique while driving a Lexus, something truly special


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Tags:AramexcmoMike RichPrivate View
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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