Mike Rich, CMO at Aramex
Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
Al-Futtaim, Lexus.
Al-Futtaim Lexus: Made Personal
Firstly, I am thrilled that Lexus has chosen to create a localised campaign.
Let’s be candid: Lexus faces a considerable challenge in the UAE, where it has become the preferred car for Uber and Careem. To make consumers feel unique while driving a Lexus, something truly special
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