By Nagham Akileh, senior director of e-commerce strategy, OMG Transact
Last Ramadan was unlike any other; the social gatherings we are used to – from sharing meals to nightly prayers – were met with restriction of movement or full lockdowns. This affected many brands during one of the most important events of the year and, despite what many hoped would be a one-time occurrence, here we are a year later preparing ourselves for another socially distanced Ramadan. Not everything is the same, though; we are equipped with experience and have a sense of intuitiveness when it comes to navigating unconventional ways to celebrate special occasions. This year can be an opportunity for brands if they prep
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