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Shantelle Nagarajan

posted on Jul. 01, 2025 at 11:51 am

Premium luggage brand RIMOWA debuts CTV campaign in the UAE

Shantelle Nagarajan

posted on Jul. 01, 2025 at 11:51 am

With ThePubverse by ArabyAds and Spark Foundry, premium luggage brand RIMOWA launches its first CTV campaign in the UAE across LG’s Home Screen environment.

RIMOWA

RIMOWA launches debut CTV campaign in the UAE.

In partnership with Spark Foundry and ThePubverse by ArabyAds, RIMOWA, a global premium luggage brand, has launched its first premium Connected TV (CTV) campaign in the UAE.

The campaign debuts across LG’s Home Screen environment, designed to reach high-net-worth individuals with high-impact Roadblocks and native display formats.

This strategic media launch marks RIMOWA’s entry into full-screen CTV storytelling in the region. RIMOWA claims the move aims to be a continuation of its exploration into purposeful travel, personal evolution, and the pursuit of progress.

The campaign’s creatives feature global celebrities such as Lewis Hamilton, Jay Chou, and Rose, which aims to suppor

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Tags:Connected TV CTV CTV campaign Fred Rizkallah Jay Chou Lewis Hamilton LG CTV Roadblocks Rand El Ghoussaini RIMOWA Rose Spark Foundry ThePubverse by ArabyAds UAE

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.