A new global fashion storytelling platform has been launched by Mercedes-Benz in the Middle East to nurture creatives, ignite curiosity and support their drive to learn new skills.
The Mercedes-Benz ‘How To’ campaign is being rolled out for the first time in the region, in collaboration with Fashion Forward, awakening artists, designers, musicians and those in a creative capacity to be inquisitive and enhance their talents.
Launched globally in 2019, the ‘How To’ campaign brings together game-changing protagonists, named the #mbcollective, each paving their own paths in fashion, music and design. The #mbcollective chosen for the regional campaign feature; Arwa Al Banawi, Saudi fas
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