Walid Yared is the chief marketing officer for Choueiri Group
Choueiri Group’s Walid Yared lists 16 trends that will affect the way media is bought and used in 2020:
1. Digital advertising will reach 40 per cent of total advertising spend
Digital advertising has been growing, but for it to reach the 40 per cent mark, we believe a new buy-side model must rise to the top of the ecosystem. This leads to our second prediction…
2. Digital programmatic buying will reach 60-70 per cent of total digital budgets
Programmatic buying will rise from its current level of 30-40 per cent to reach this point in the next two year
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