TV producer and content consultant David Beebe wrote: “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” And that’s the primary assumption we must make in this digital era of communications we are all living in. The death of advertising solely depends on how ‘adverty’ brand communication will be, and if those brands are going to talk to the consumer, or with them. With ‘trust’ being the biggest casualty in the last decade, consumers are now savvy enough to realise the difference between sponsored and organic content. From this perspective and from the macro-economic scenario (thinner wallets with increased
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
