Havas Red’s Dana Tahir shares the risks and opportunities that polarisation, emotional disconnect and societal upheaval offer brands moving deeper into the ‘Raging 20s’.
As we reach the midpoint of the ‘Raging 20s’, this decade is marked by intensity – whether in emotions, conflicts, or global challenges. Our agency’s Word of the Year, ‘Rage’, reflects the widespread sentiment shaping societal debates and individual mindsets.
Polarisation has become a defining trait, influencing politics, consumer behaviour, public health debates, and social dynamics. Amid this division, brands have a unique opportunity t
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