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Campaign Middle East
العربية
BrandsDigitalFeaturedOpinionPredictions
Shantelle Nagarajan
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Predictions 2025: The year ahead for CX and customer loyalty

Shantelle Nagarajan
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Babyshop’s Mitin Chakraborty, reveals how brands can win customer loyalty by differentiating themselves for the year ahead.

performance brandMitin Chakraborty Head of marketing, Babyshop (Landmark Group)

Amid the rapid shifts of a post-pandemic world, customer expectations to attain their brand loyalty in the Middle East have never been higher. Whether it’s a new parent searching for peace of mind or a tech-savvy shopper seeking lightning-fast delivery, consumers today want more than just a product – they want a seamless, respectful and, often, emotional experience. And in 2025, a year that promises continued leaps in digital innovation, the race to build long-term loyalty is on.
From AI-driven chatbots providing instant solutions to the nuanced role of human advisors offering genuine empathy, brands are rethinking what it means to put the customer first. In a region where offline and onl


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Tags:AIBabyshopCustomer LoyaltyCXLandmark GroupMitin ChakrabortypersonalisationPredictions 2025
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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