By Cathy Ibal, Senior Vice President, Advertising Sales, CNN International CommercialThe stories dominating global headlines at the start of 2025 included earthquakes, wildfires, film industry award ceremonies, conflicts and wars, changes in political leadership, AI and fact checking. And as we all seek the latest updates to breaking news and developing stories, we’re offered an abundance of ways to access that information. This brings me to the first of three areas as I look to the year ahead in broadcast advertising and content disruption, which is trust.
The role of trusted publisher brands is even more important in today’s world
We cannot underestimate the importance of accurate, fact-based, reliable reporting and how this is vital for society. With the rise of misinfor
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