Retail will be about survival of the fittest in 2023.
This time last year, in the wake of the pandemic, many working in Middle East retail were looking forward to welcoming shoppers back to brick-and-mortar outlets en mass. For better or worse, this did not happen quite as they’d hoped. Why? Because habits and behaviours born during – or at least accelerated by – lockdowns persisted even after restrictions were eased. It soon became apparent that Covid-19 had left an indelible mark on retail across the Gulf and beyond.
Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? Watch business leaders from brands and agencies come toge
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