By Ayman Haydar, CEO of MMP Worldwide
With the rise of digital presence in businesses, we are prone to seeing strategies sculptured around two factors: control and transparency. These two factors ignite the need to dig deeper into the world of adtech and martech. Technology has revolutionised how businesses operate and hunger for understanding how tech works is rising. 2018 was a year of big changes in media, advertising and technology, where we have seen mergers, acquisitions and controversies.
To summarise 2018:
1. Transparency was enforced, with ads.txt becoming the catalyst for any spend decision.
2. Data protection laws affected strategies and business, with GDPR becoming the he
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
