by Cristina Guida La Licata, head of marketing – communications, Jeep at Stellantis Middle East
There’s an old saying, with great power comes great responsibility, and in this day and age, the power wielded by the social influencer from a marketing perspective is second to none. Whether your chosen platform is Instagram, YouTube or TikTok, recruiting the best possible social influencer for your brand can carry incredible results.
According to this year’s Influencer Marketing Benchmark Report, the social influencer marketing industry is set to grow to approximately $16.4 bn by the end of 2022. Studies have shown that consumers are more likely to believe a trusted influencer what is said a
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