
In today’s world, where trust is increasingly elusive and purpose is paramount, the traditional playbook for leadership can often fall short. We have long equated the concept of leadership with mastering strategies, undergoing training and participating in development programmes. Yet, whilst these elements do play a role, in my experience, the true engine of impactful leadership is something far deeper and more personal – it is the power of an authentic ‘why’
It’s an innately understood and genuinely embraced ‘why’, the fundamental force that guides a leader and forms the very essence of their core purpose and values.
Throughout my career, I have observed the acute influence of
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