In July, with the benefit of insights gained at the helm of our agency after four months of the pandemic, I urged communicators to adopt a healthy paranoia. To tear up and reinvent our playbooks to take account of a series of seismic shifts.
Today, as I survey the emerging landscape, I believe that our paranoia has served us well, compared with other marketing disciplines, as we deftly navigated through economic and social uncertainty. Several firms have been forced to take harsh measures. We have all battened down and drawn in our sails. Many are riding out the storm, bucked by budgets cuts and cancelled projects.
However stormy the outlook, many agencies have nonethe
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