Influencer marketing is arguably the most paparazzied content marketing trend of the last two years. So far, its checkered journey has been full of twists and turns, stops and starts. The signs show that it’s here to stay, with Instagram estimating its global market value at $1bn this year and set to reach $2.3bn by 2019 (a growth of 143 per cent). According to The New Yorker, the Middle East region is seen as the fastest growing influencer market. On top of this, Amazon in the US is exploring marketplaces too. Through influencer collaborations like WhatsUpMoms, they seek to link featured products directly from the content to e-commerce (Techcrunch). Marketing intent, buoyant valuations an
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