Italian fine jewellery house Pomellato has revealed details of a campaign due to launch across OOH, as well as digital and print publications in the region in 2025.
Staying true to the house’s tradition of intertwining art with advertising, the global-first campaign offers a visual narrative that aims to echo the grace and innovation inherent in Pomellato’s creations.
Returning to its roots with the medium of black and white, the campaign shot by fashion photographer Nathaniel Goldberg features French model and rising star Jeanne Cadieu. The worldwide launch will showcase a series of shots and clips featuring the iconic Nudo and Iconica collections, as well as High Jewelry pieces.
Speaking exclusively to Campaign Middle East, Boris Barboni, Chief Marketing and Product Officer, Pomellato Group, said, “We wanted a campaign that would strongly reconnect us with our brand DNA. We have been working for the last year and half on our first retrospective, and we have found that the common thread in Pomellato’s imagery has often been a representation of a strong woman in very sophisticated black and white photographic and artistic approach. This is why we wanted to showcase once again a campaign designed to exude our aesthetic codes and have a timeless feeling, just like our jewellery.”
Through Cadieu, the brand aims to embody the modern, unpredictable, and fiercely independent spirit of the Pomellato woman, bringing a novel approach to the brand’s timeless elegance.
Barboni said, “The idea was for Jeanne to wear classics and best sellers of the House, such as the Nudo and Iconica collections as jewellery is meant to last forever. Moreover, in one of the shots Jeanne also wears a signature ‘High Jewelry’ necklace of the House, given that it is in great demand among our customers. ”
“For this campaign, we were more focused on depicting a feminine portrait of elegance and chic attitude rather than personification,” Barboni added.
The campaign will be rolled out until December worldwide, and will continue in the region in 2025.
CREDITS:
Creative and production agency: Al Dente
Media agency: Dentsu/Iprospect
