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Anup Oommen
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Podcast: SMC’s Khalid Alkhudair on ‘hitting a home run in the Kingdom’

Anup Oommen
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SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships during Campaign's On The Record podcast.

https://youtu.be/LfdH9FXW0c8
The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless branding, data-driven decisions, and heavy investments in talent, digital infrastructure, and sponsorships.
The long overdue blend of the right assets, content, events, and entertainment have created several innovative ways for advertisers to connect with specific demographics, redefining the media, advertising, sports, and entertainment landscape in the Middle East.
Campaign Middle East welcomed Khalid Alkhudair, CEO of SMC, to its On The Record podcast to discuss key trends and how


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Tags:Al-Nassr Football ClubAl-Wasail CompanyAlawwal ParkAnup OommenAshoka FellowBein Media Groupborderless brandingdata-driven decisionsdigital infrastructurediversified strategiesEgypt Super CupEHGEngineer Holding GroupGeneral Entertainment AuthorityinvestmentsKAFDKhalid AlkhudairKing Abdullah Financial DistrictMBC Media SolutionsMBC Media Solutions (MMS)MMSOn The RecordpartnershipspodcastRiyadh SeasonSaudi ArabiaSaudi Broadcasting AuthoritySaudi focusSaudi Football FederationSaudi Media CompanySaudi Super CupSaudiFocusSMCsponsorshipstalent
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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