https://youtu.be/LfdH9FXW0c8
The surge of a digital-savvy generation in the Middle East in tandem with colossal technological breakthroughs have shifted priorities towards key partnerships, diversified strategies, borderless branding, data-driven decisions, and heavy investments in talent, digital infrastructure, and sponsorships.
The long overdue blend of the right assets, content, events, and entertainment have created several innovative ways for advertisers to connect with specific demographics, redefining the media, advertising, sports, and entertainment landscape in the Middle East.
Campaign Middle East welcomed Khalid Alkhudair, CEO of SMC, to its On The Record podcast to discuss key trends and how
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:Al-Nassr Football ClubAl-Wasail CompanyAlawwal ParkAnup OommenAshoka FellowBein Media Groupborderless brandingdata-driven decisionsdigital infrastructurediversified strategiesEgypt Super CupEHGEngineer Holding GroupGeneral Entertainment AuthorityinvestmentsKAFDKhalid AlkhudairKing Abdullah Financial DistrictMBC Media SolutionsMBC Media Solutions (MMS)MMSOn The RecordpartnershipspodcastRiyadh SeasonSaudi ArabiaSaudi Broadcasting AuthoritySaudi focusSaudi Football FederationSaudi Media CompanySaudi Super CupSaudiFocusSMCsponsorshipstalent
