https://youtu.be/oAz0Jt7KFbI
In conversation with Campaign Middle East on its ‘On The Record’ podcast, Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of founder-led marketing for leaders of small and medium enterprises.
“From a marketers perspective, there are three to four key laterals to keep an eye on, including brand narrative, brand objectives, KPIs and KRAs, and storytelling. With personal branding and founder-led marketing things are a little different,” Prasad explained.
She then goes on to explain the changes that she has observed within the digital marketing landscape due to advancements i
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