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Podcast: Building a ‘better forever’ future with AI without ‘boiling the ocean’

Al-Futtaim Automotive’s CMO Katib Belkhodja speaks to Campaign Middle East about how marketers can use AI advancements to positively impact brand and business outcomes in 2025.

Al-Futtaim Automotive’s CMO speaks to Campaign Middle East about how marketers can use AI advancements to positively impact brand and business outcomes in 2025.

On the latest episode of Campaign Middle East’s On The Record podcast, Katib Belkhodja, the Chief Customer Centricity Director, who also wears multiple other hats of Chief Marketing Officer and Chief Data Officer, at Al-Futtaim Automotive sparks an interesting conversation on the role of marketers in an AI-integrated environment.

In conversation with Campaign Middle East, Belkhodja discusses how to prepare marketing teams to use AI advancements effec


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