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posted on Dec. 23, 2024 at 4:41 pmJan 14, 2025

Podcast: Al-Futtaim Automotive’s Katib Belkhodja on building a ‘beta forever’ future

posted on Dec. 23, 2024 at 4:41 pmJan 14, 2025

Al-Futtaim Automotive’s Director of Customer Centricity Katib Belkhodja speaks to Campaign Middle East about how marketers can use AI advancements to positively impact brand and business outcomes in 2025.

https://youtu.be/vT5C0Y61KRs

On the latest episode of Campaign Middle East’s On The Record podcast, Katib Belkhodja, the Director of Customer Centricity at Al-Futtaim Automotive, sparks an interesting conversation on the role of marketers in an AI-integrated environment.

In conversation with Campaign Middle East, Belkhodja discusses how to prepare marketing teams to use AI advancements effectively to positively impact both brand and business outcomes. He shares details on how AI is revolutionising sales for car brands, dealerships, and OEMs, as well as the skills gaps that need to be addressed within the industry.

Beginning the conversation with a focus on a ‘Beta Forever’ minds

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Tags:AI advancements Campaign Middle East Chief Customer Centricity Director CHIEF DATA OFFICER chief marketing officer GenAI Katib Belkhodja On The Record

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.