https://youtu.be/vT5C0Y61KRs
On the latest episode of Campaign Middle East’s On The Record podcast, Katib Belkhodja, the Director of Customer Centricity at Al-Futtaim Automotive, sparks an interesting conversation on the role of marketers in an AI-integrated environment.
In conversation with Campaign Middle East, Belkhodja discusses how to prepare marketing teams to use AI advancements effectively to positively impact both brand and business outcomes. He shares details on how AI is revolutionising sales for car brands, dealerships, and OEMs, as well as the skills gaps that need to be addressed within the industry.
Beginning the conversation with a focus on a ‘Beta Forever’ minds
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