Platinumlist, a Saudi-based online ticketing platform, examines key changes and trends in the industry. Over the past few years, Vision 2030 and the General Entertainment Authority (GEA) initiatives have driven major investment in cultural and entertainment projects. Saudi Arabia’s entertainment sector is expected to reach about SAR 17.36 billion by 2030, driven by digitalisation, diversified event formats, and changes in audience behaviour.
According to Platinumlist, 70 per cent of tickets are now purchased via mobile, with 31 per cent bought on the same day, reflecting a shift toward spontaneous, mobile-first experiences.
Event formats have multiplied and diversified at an unprecedented
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