Pinterest has launched a new education platform for creators, which provides insights into how to make best use of Pins and how to monetize users presence on the platform.
The new platform, available in 13 languages, includes a range of guides and notes on how to utilise pins, including details on how to be featured in Pinterest’s editorial surfaces, and how to align with platform-promoted trends.
There are also best practice tips for creating stand-out pins and fact sheets on creator funding tools.
Pinterest has also included education walk-throughs, giving users access to more specific pointers on how to succeed in the app.
The social media platform has been making a bigger push on building in incentives for creators, in order to maximise its in-stream content flow.
Aside from its creator fund, which provides direct payments to selected creators, Pinterest has also tried out a ‘Creators Rewards’ programme, which enabled creators to participate in specific challenges to earn cash, while it’s also added new profile and discovery tools to help showcase creators and their content in-stream.
This new education platform is the next stage of that push, providing access to all of Pinterest’s creator resources in one place.
And while it is geared towards Pin creators, there’s a lot of info of value for marketers in there as well. For example, an interactive content calendar with pointers on what to post each month.
