by Emmet McGonagle
Unilever-owned PG Tips has launched a campaign encouraging tea lovers to reduce household waste via its biodegradable tea bags.
Created by Lola MullenLowe, “Have you made the switch” starts as a young girl organises a tea party with her stuffed toys, including the brand’s beloved monkey mascot.
Do you want to see the future? Sign up for Campaign’s Marcomms360 Predictions 2021 virtual event on December 14-15. Registration is free.
“Alright everyone, I want to address the elephant in the room”, she begins, before outlining that the group will now only use PG Tips’ biodegradable tea bags.
PG T
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
