Fabric care brand Persil has revealed its official sponsorship of the Dubai Fashion Week (DFW) founded by Dubai Design District (d3) and the Arab Fashion Council, which will run from 1 to 7 September for its Spring/Summer 2025 edition.
Through the sponsorship campaign, Persil aims to make a statement that it is extending beyond traditional fabric care to celebrate the values of sustainability, environmental responsibility within the world of fashion. The partnership is also aligned with the relaunch of its Persil Shampoo product.
The campaign is being executed through an integrated, multifaceted approach to maximise reach and engagement. As part of the rollout, the brand also launched i
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
