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See how PepsiCo has updated its marketing strategy to capitalise on the return of the UEFA Champions League. Article link in bio.
A post shared by Campaign Middle East (@campaignmiddleeast) on Aug 18, 2020 at 4:58am PDT
Pepsi Max has returned to TV screens in the UK with its “Play never stops” Uefa Champions League campaign, alongside new content, drive-in experiences and a partnership with Houseparty as it shifts its marketing post-lockdown.
The activity comes ahead of the football tournament final on 23 August and features footballers Lionel Messi, Paul Pogba, Mo Salah and Rah
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