The “Reality Check” creative installation, which features two seated figures wearing VR headsets, is a visual reflection on the illusion of connection in a hyper-digital world.
By Kapil Bhimekar, Creative Director, LEO Middle EastIn a time when creativity is increasingly fluid, the most exciting creative work isn’t defined by medium or industry — it’s defined by the strength of the idea. Whether expressed through a mural, an installation, or a brand experience, a powerful idea can move across disciplines and speak to people on a deeper level.
Art and advertising have traditionally lived in different worlds — one rooted in expression, the other in persuasion. But today, those lines are softening. Ideas are flowing freely between galleries and public spaces, brands and cultural platforms. In this evolving landscape, the idea itself becomes the true medium — free from the limits of format.
This thinking
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