Over-the-top (OTT) platforms are trending and preferred by a lot of people around the world. During the pandemic, when industries were struggling to survive, the OTT industry bloomed. Due to the large variety of entertainment only a few clicks away, people flocked to OTT platforms on their preferred devices and usage increased dramatically.
By the end of 2022, according to Brightcove the number of Video-on-Demand and OTT media subscribers in the MENA region was projected to be 15 million. By 2027, the global OTT industry is estimated to be worth just over $1 trillion. Clearly, there is no looking back.
With such a presence in people’s lives, OTT platforms are influencing audience interest
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