A still of the House of the Dragon Season 2 activation at the Pyramid of Djoser.
In the dynamic landscape of integrated marketing, few initiatives encapsulate the blend of cultural heritage and modern storytelling quite like our House of the Dragon Season 2 campaign. At its core, our strategy was designed to deeply immerse viewers in the rich tapestry of ‘Westerosi’ lore, re-engaging both returning fans and newcomers.
Our approach was anchored in the ‘Raise Your Banners’ creative platform, a call to arms that resonated through both digital stunts and physical activations. This campaign aimed transform passive viewe
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