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Shantelle Nagarajan
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OSN+ explains its House of the Dragon pyramid activation

Shantelle Nagarajan
posted on

OSN's Jumana Abdel-Razzaq writes on how uniting heritage with imagination drove the activation at the Pyramid of Djoser in Egypt.

A still of the House of the Dragon Season 2 activation at the Pyramid of Djoser.

In the dynamic landscape of integrated marketing, few initiatives encapsulate the blend of cultural heritage and modern storytelling quite like our House of the Dragon Season 2 campaign. At its core, our strategy was designed to deeply immerse viewers in the rich tapestry of ‘Westerosi’ lore, re-engaging both returning fans and newcomers.

Our approach was anchored in the ‘Raise Your Banners’ creative platform, a call to arms that resonated through both digital stunts and physical activations. This campaign aimed transform passive viewe


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Tags:activationHouse of the DragonInsightJumana Abdel RazzaqOSNPyramid of DjoserStrategy
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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