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Anup Oommen
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OSN+ and Anghami appoint Teresa Antas Rio as VP – Marketing

Anup Oommen
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Before joining the company, Teresa Antas Rio served as Brand Director at NEOM Media in Saudia Arabia, prior to which she was at The Walt Disney Company as Marketing Director, and at Unilever for more than a decade.

Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.Teresa Antas Rio, Vice President of Marketing, OSN+ and Anghami.

OSN Group, the leading network for premium entertainment in the MENA region, has appointed Teresa Antas Rio as Vice President of Marketing, leading marketing, creative and communications strategy across its entertainment portfolio, including OSN+ and Anghami.

A seasoned global marketer with a career spanning media, entertainment and consumer brands, Rio will lead OSN Group’s marketing transformation across both brands, championing an approach where connection, joy and cultural relevance shape how audiences experience entertainment.

Elie Habib, Co-Founder and CEO, Anghami, and CEO, OSN+, said, “Teresa’s global experience and creative leadership make her the right person to drive the next phase of our brand evolution. Her perspective will be key as we continue to strengthen our position as the region’s most dynamic entertainment space.”

Before joining the company, Rio served as Brand Director at NEOM Media in Saudia Arabia.

Her career includes more than a decade at Unilever, where she led global and regional marketing and digital initiatives across Europe, shaping the growth of brands such as Vaseline, Dove, Magnum and Wall’s ice cream.

She later joined The Walt Disney Company as Marketing Director for Disney+ and FOX TV Networks in Portugal, where she oversaw the launch of Disney+ and led the rebrand of FOX to STAR Channels across the MENA region.

Rio began her career at MTV in New York, where she developed her passion for music and storytelling and connecting global audiences through culture, creativity, and entertainment.

“It’s an incredibly exciting time to be joining the team” said Teresa Antas Rio, Vice President of Marketing for OSN+ and Anghami. “The company’s creative ambition, brilliant storytelling, and curated-for-the-region content are perfectly aligned with its growing ecosystem, offering a unique opportunity to shape how audiences experience entertainment across the region.”

For OSN+, this appointment aligns with its aim to elevate curated storytelling that enhances relevance and enriches the viewing experience.

For Anghami, it is about amplifying the region’s music culture while celebrating the diversity of local, regional and international artists, ensuring the platform remains a vibrant space where talent is discovered, audiences engage and feel seen, and the world listens to MENA too.

Tags:Anghamiconsumer brandsDisneyElie HabibentertainmentFOX StarmediaNEOM MediaOSNOSN GroupTeresa Antas RioTeresa RioThe Walt Disney CompanyVice-president of marketing
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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